FCB JOBURG, SOUTH AFRICA

LEAD DESIGNER | SENIOR ART DIRECTOR 

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To pull off Africa's largest rebrand on record, we needed just one word: Africanacity - the distinctly African ability to always find ways to get things done. We too, got things done differently with a country-wide integrated campaign that ensured Absa became synonymous with the tenacity, audacity and ingenuity at the heart of every African, and be seen as a new bank, with a new and greater purpose.

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Agency: FCB Joburg

Executive Creative Director: Gareth Paul

Creative Director: Haylee Zara, Loyiso Victor 

Art director: Kerryn-Lee Tyser, Thandeka Gilbert

Copywriter: Nigel Matthews, Bonolo Modise

 

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