FCB JOBURG, SOUTH AFRICA

LEAD DESIGNER | SENIOR ART DIRECTOR 

​

This idea is about celebrating the greatness of SME owners, all their hard work, all that they’ve sacrificed, everything they’ve achieved, and the Africanacity they used to do it. It’s a reminder to them to stop and look at how far they’ve come, and more importantly, what the future may hold for them and their businesses with the right banking partner by their side.

​

We had to create multiple bodies of work for 9 different markets on the African continent, all with their own preferences and requirements. This was a tricky task to say the least, and we ended up with a large amount of pieces. For the purpose of my portfolio, I’ve only included the ‘Pan-African’ options which cover 2 different stories.

​

We were also required to create some rich media assets to be used for page takeovers etc. Unfortunately I don’t have the finished bodies, but I’ve included the mockup renders to illustrate the idea we came up with.

​

Chief Creative Officer: Tseliso Rangaka

Executive Creative Director: Rohan Reddy

Art Director/Designer: Kerryn-Lee Tyser

Copy Writer: Bianca Kotzen

Account Management: Roxanne Singh