HALE DESIGN

CREATIVE DIRECTOR | SENIOR ART DIRECTOR | DESIGN LEAD 

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Pollen Finance helps South African SMEs access uncollateralised funding, but in a crowded “fast and easy” finance market, they needed to shift perception and stand apart from predatory lenders.

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We created a suite of website visuals, including illustrations, icons and infographics, to bring their Good Business Finance philosophy to life.

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The result is an imperfect, hand-drawn style that feels quirky, human and approachable, with subtle animations that add warmth without overwhelming the experience.

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