FCB, JHB, SOUTH AFRICA

CREATIVE DIRECTOR

 

To launch Sprite's new brand positioning, we created a through-the-line campaign demonstrating Sprite's new thirst-quenching formulation that always defeats the heat.
#LetsBeClear

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Designed to appeal to Gen Z – a generation of digital enthusiasts who are passionate about the world around them – encouraging them to take time to reset and refresh with a burst of refreshment from Sprite.

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Agency" FCB Joburg

Chief Creative Officer: Tseliso Rangaka

Creative Director: Kerryn-Lee Tyser

Art Director: Mothlagole Nthite

Copy Writer: Riki Lee