HELLO WORLD AGENCY, SOUTH AFRICA

ART DIRECTOR | DESIGNER

 

Could you image a childhood devoid of chocolate and all the good times it brought you? Yes, a terrible thought we know, and that's exactly what we had in mind when we conceptualised the launch of the new 'Extra-chocolately' Coco Pops. To get more chocolate into the new Coco-Pops, chocolate had to be found from other sources. The result? An international decline in chocolate supplies. Lead by the country's press and supported by online, viral, print, tv and poster advertising, the chocolate shortage was made a reality for South Africa's children. Then, just before the kids started panicking, it was revealed where all the beloved chocolate had gone - into the new Coco Pops!

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Agency: Hello World

Executive Creative Director: Theo Ferreira

Account Management: Mandy Davis

Art Directors: Kerryn-Lee Tyser, Koos Groenewald,  Gareth O'Callaghan