JUSTINE: 50TH BIRTHDAY

JUSTINE: AGELESS BEAUTY

HOORAH DIGITAL

CREATIVE DIRECTOR

For over 50 years, Justine has grown to become the Ageless Beauty brand that has delivered #RealResults. For their 50th Birthday we aimed to spark discourse on how they promote and pass on healthy beauty standards from a mother to a daughter, & how this will filter down to the next generation, & champion Justine’s legacy of always being the honest, true and a constant in a world of ever-changing beauty standards, as the focal point of this narrative.

Agency: Hoorah Digital

Executive Creative Director: Marco Russolillo

Creative Director: Kerryn-Lee Tyser

Art Director: Leesha Harrington

Designer: Sizakele Mandala

Account Management: Zara Said

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