THE JUPITER DRAWING ROOM

SENIOR ART DIRECTOR

 

MegaU is an Absa low-cost transactional savings account aimed at under 20s — the hook is that there are no service fees for maintaining the service. Which means it’s free.

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Now the word “free” is said to be the most powerful word in advertising. But South African banks seldom offer anything for free — the financial services industry has gained a reputation for charging for everything and anything that it can.

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Creative Partner: Tom Cullinan

Creative Director: Rajesh Ranchod

Art Director: Kerryn-Lee Tyser

Copywriter: Cameron Fraser

Agency Account Management: Candice Nene

Strategy: Jason Doyle, Deneline Naidoo

Agency Producer: Noeleen Burley

Director: Leigh Ogilvy

Production Company: Velocity