CULLINAN & CULLINAN, SOUTH AFRICA

SENIOR ART DIRECTOR | DESIGN LEAD

 

Given the growing demand for healthier beverage options, the fruit juices portfolio of Coca Cola: Minute Maid and Cappy wanted to grow its business across Africa. We came up with a campaign that is globally aligned and allows all these products to sit under a single minded idea: Nurture the moment. These moments were brought to life across multiple engagement platforms - including; Tv, OOH, Digital and Social Media, In store Activations, Direct Mailers and Sampling. Producing over 146 pieces of creative material. The only elements that required finessing across different regions, was pack shots and language.

​

Agency: Cullinan & Cullinan

Creative Partner: Tom Cullinan

Executive Creative Director: Dana Cullinan

Art Director/Designer: Kerryn-Lee Tyser

Copy Writer: Tom Cullinan

Production: Cake

Director: Rob Malpage