I was tasked with helping out with the rebranding of Edgars, one of South Africa's oldest retail companies. The project included a new logo and whole new identity for the brand which was in dire need of a refresh. 

 

The main idea behind the visual identity was taking the red square and owning it, making it more than just a logo. We developed a square based grid system, patterns, devices and an entirely new identity all based from the Edgars red square.