HALO ADVERTISING, SOUTH AFRICA

SENIOR ART DIRECTOR

 

A bunch of crazy Jo'burg film makers had an even crazier idea: attempt to break the world record for the fastest feature length film ever made. From concept, to writing, to shooting, to 1st screening ... in just 11 days. We needed to create a film poster. So we put 8 of Jo'burg's best designers in a room and gave them just one hour to conceptualise, design and publish their posters online. The entire process was broadcast to a live audience on the film's Facebook page where the public also voted for their favourite design. In just one hour our Facebook and Twitter fanbase doubled. And within 24 hours the project was all ave the web. A whole bunch more people saw the posters at a special exhibition that we held all generating valuable exposure for the film. 

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Agency: Halo Advertising

Creative Director: Greg Harrison

Art Director: Kerryn-Lee Tyser

Copy Writer: Clayton Bond

Production: Lisa Fisher

Designers & Illustrators: Eras Gous, Estian Fourie, Shaun Hill, Koos Groenewald, Chris Valentine, Shaun Botes, Sheldon Stewart, Nic Christowitz