AVON: HYDRAMATIC MATTE LIPSTICK ​LAUNCH

 

HOORAH DIGITAL

CREATIVE DIRECTOR​

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Introducing the Avon Hydramatic Lipstick Launch Campaign. We partnered with Avon to launch their innovative new matte lipstick, and reinforce Avon as a market leader in the mind of the South African beauty consumer.

The campaign harnesses the power of a multi-tiered, influencer-led marketing strategy and supported it with branded content across our digital platforms. We launched the product with a mass-action even across social media, partnering with 1 paid Macro/VIP-tier influence and 1000 carefully selected nano influencers. We chose influencers that resonate with a South African target audience, gifting them each a Hydramatic launch box to share their experience and amplify our reach. We also developed an interactive TikTok filter for further awareness and engagement with incredible results.

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Agency: Hoorah Digital

Executive Creative Director: Marco Russolillo 

Creative Director: Kerryn-Lee Tyser

Art Director/Designer: Leesha Harrington

Digital Strategist: CharelleJohnson

Account Management: Zara Said

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