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SENIOR CREATIVE | MOM | ADVENTURER
Remote - South Africa

BARBIE X POWER STAY FOUNDATION:
A SHADE FOR EVERY BARBIE, A BARBIE FOR EVERY SHADE
HOORAH DIGITAL
CREATIVE DIRECTOR
The Power Stay Cream-To-Powder Foundation,
is a multitasking foundation with 3-in-1 benefits.
It is our widest shade range yet, as developed by our skin experts with the help of 1 000 people, across 6 countries with over 60 ethnicities.
The Power Stay Cream-To-Powder foundation launch coincides with the launch of the highly anticipated Barbie movie, posing a great opportunity for collaboration. Barbie is the world’s most diverse doll, being the perfect partner to our most diverse foundation product yet!
Agency: Hoorah Digital
Executive Creative Director: Marco Russolillo
Creative Director: Kerryn-Lee Tyser
Art Director/Designer: Leesha Harrington
Account Management: Zara Said
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