1886 FCB, SOUTH AFRICA

SENIOR ART DIRECTOR 

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Launching the summer campaign for one of the leading mobile operator Cell C, this commercial aimed firmly at the younger generation. It defiantly blows a raspberry at those who say GenX/Y/Z are ‘disconnected’, placing Cell C squarely in the ‘teens and tweens’ market. 

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Agency: 1886, a FCB Africa Company
Executive Creative Director: Stuart Stobbs
Creative Director: Gareth Lessing
Art director: Kerryn-Lee Tyser
Copywriter: Mthokozizi Sithole