HELLO WORLD AGENCY, SOUTH AFRICA

ART DIRECTOR | ILLUSTRATOR |  DESIGNER

 

Let’s Eat Grandpa is a Strategic Insights Agency launched by Hello World.  It is vital to understand people’s opinions and that these not only change, but also need to be interpreted, especially in two-way conversations between brands and consumers. The agency’s name – Let’s Eat Grandpa – was an experiment to understand how three completely different words could lead to different interpretations. With these three words, seven different interpretations were discovered merely by changing the punctuation.

We teamed up seven different writers and seven illustrators to create a story about the agency’s name as the title, resulting in the launch of a book of seven stories that sound the same but aren’t. And that’s why it’s important for us to show marketers and brands the various insights needed to interpret and understand what’s been said about them by their target market.

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Agency: Hello World

Executive Creative Director: Theo Ferreira

Art Directors: Kerryn-Lee Tyser; Gareth O’Callaghan

Illustrators: Kerryn-Lee Maggs; Leigh Reilly; Jelena Jovanovic; Gareth O’Callaghan; Koos Groenewald; Jono Garrett; Andre’ Chasqueira

Writers: Jeff Tyser; Brad Reilly; Aadil Dhalech; Terence Neale; Rory MacRobert; Stuart Sims;  Denny Surgey; Graeme Jenner